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Research papers

Electronic Data Capture (EDC)

The purpose of this paper is to review the state-of-the-art in the use of hand-held computers for collecting research data. This may be done via interviewers or ‘tied’ panellists; both approaches will be described and summaries of benefits...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Peter Jackling
June 15, 1988
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Citation

Jackling, P. (1988a, June 15). Electronic Data Capture (EDC). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/electronic-data-capture-edc-


Research papers

Computer assisted questionnaire design

For the average Market Research company the most significant developments for the future follow on from the application of computers to questionnaire design, the subject of this paper. This has quite dramatic implications for improving efficiency,...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Peter Jackling
June 15, 1984
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Citation

Jackling, P. (1984a, June 15). Computer assisted questionnaire design. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/computer-assisted-questionnaire-design